Do you have an
International SEO Strategy?
If not, you should really consider implementing one because there are many benefits that come with it that aren’t obvious at first glance.
Let’s take a look at 4 reasons why you should implement an International SEO Strategy now! Because a well-executed international SEO strategy can make all the difference in how successful your business becomes on an international level, especially if you’re selling physical goods overseas. In this article, we’ll look at four important benefits that an international SEO strategy brings to any business, regardless of the industry it’s in or how large or small it is.
Improve Ranking On All Major Search Engines Globally
Search engines have been around for decades and have become an important part of our daily lives. Internet users are much more likely to visit search engines like Google, Yahoo! or Bing to find specific products and services than going directly to your website. To improve ranking on major search engines globally, it’s a good idea to incorporate an international SEO strategy into your business plan. By investing in international SEO today, you can reap serious benefits down the road.
Here’s why: Would your business benefit from incorporating an international SEO strategy? Please comment below.
Increase Traffic From International Markets
One of the most interesting benefits of an international SEO strategy is that it allows you to reach a larger audience. People from all over the world are using search engines to find businesses and products like yours, so take advantage of it! A great way to do so is through targeting local regions and languages. For example, if you own a Japanese restaurant in Seattle, make sure your site content is available in Japanese too. Many search engines offer translation services—like Google Translate—for free! If you’re not comfortable doing translations yourself, consider hiring a professional translator who can help transform your website into more than one language. This will help ensure that people searching for your business will be able to read about what you have to offer no matter where they’re located.
Optimize For Local Searches
When you optimize for local searches, your search engine optimization (SEO) efforts are catered to a geographic area. This means that when people within that geographic region search for services or products in your industry, your site will appear on top of search engine results pages (SERPs). Optimizing for local searches is especially beneficial if you have a brick-and-mortar location. We’ll cover that more below. If not, there are still ways to benefit from using local keywords in your content marketing strategy. Let’s say you offer website design and hosting services but don’t have an office or store where customers can come see you face-to-face: that doesn’t mean the local search isn’t right for you!
Create International Algorithms
International algorithms aren’t as different from your standard algorithm as you might think. With a little tweaking, your current strategies and best practices will work just fine when you take the international—and in some cases, they’ll even improve. Here are four ways that an international SEO strategy will benefit your company –
1. Expand Your Reach
2. Expand Your Mind
3. Establish a Globally Respected Brand
4. Get Better Results for Local Keywords When you expand your reach through international SEO, you’re able to market products to new customers all over the world without having to break into foreign markets yourself.