Email Marketing
- Home
- Services
- Email Marketing
What Is Email Marketing?
Email marketing is a process to send bulk emails to prospects and clients. Email should be a key pillar of your digital marketing strategy. This guide is for those who are willing to commit to email marketing. If you are unsure, we recommend that you read our guide on why you need to create an email list RIGHT NOW!
This is a long and detailed guide, so we have divided it into different sections that you can access using the links in the Table of Contents below.
The Benefits of Email Marketing
- Low costs
- Reach an already engaged audience
- Deliver targeted messages
- Drive revenue
- Easy to get started
- Easy to measure
- Easy to share
- Reach a global audience
- Instant impact
- Unrivaled return on investment
Email Marketing Tools we used
- HubSpot Email Marketing
- Sender
- Sendinblue
- Omnisend
- SendPulse
- Benchmark Email
- Mailchimp
- MailerLite
- Mailjet
- Moosend
- EmailOctopus
Email Marketing Objectives
A well-designed email marketing strategy allows you to achieve many different long-term and short-term goals. Focus on the most popular data.
An email campaign is a great opportunity to remind customers of your brand. The more often they see relevant brand-name emails in their inbox, the more likely they are to choose your company when searching for a product. Keep in mind that sales-focused emails alone will not help you create the right brand image in the minds of your customers. So, combine leads with educational captions.
This is probably the A-list goal of all marketers. If your brand is credible, your customers won't have a lot of stress buying directly from your email. You can inform subscribers about upcoming sales, special offers, and even provide them with personalized offers.
If you haven't gained credibility yet, use emails. Be honest and direct - customers appreciate it. Add ratings and feedback to your campaigns so that users have the proof in front of them. You can also provide a link to your site page that contains customer feedback. At the very least, your product cards should have a review section.
It doesn't take much effort to reach this goal. Each email campaign includes links to multiple pages on the site, so if you manage to create an eye-catching subject line and relevant offer, customers will follow the links. In this way, you can increase traffic to your popular pages or promote those that lack user engagement.
If you sell complex products or services, your potential customers need much more time to make a purchasing decision. You can share step-by-step guides, helpful checklists, and video instructions to help customers clearly see the benefits of using your product.
These are transactional and activation emails. With its help, you can send campaigns automatically in response to your customers' actions. Such emails include the following: welcome and on-boarding series, registration confirmation, deserted cart email, order confirmation, password reset email, and reactivation campaigns. In this way, you will reduce costs by handling these processes manually and focusing on more important things.
How to Create an Email Marketing Campaign
- Choose your mailing list.
- Create your email based on an available template or create your own.
- Check your campaign setup and tracking.
- Send a test email.
See a more detailed plan for an email marketing campaign in our knowledge base. Use the following types of emails in your campaigns:
All platforms are automated and based on the behavior of users or their stage in the customer lifecycle: welcome emails, anniversary emails, abandoned cart emails, transactional emails, new offer lounge emails, and rejoin emails.
These emails are the main chat with your audience. These are promotional emails with sales, special offers, educational information, discounts, or announcements.
Regardless of the type of email you choose to send, there are some standard rules on how to make an email copy that your subscribers will open.
How to Measure Email Marketing Results
Choose the corresponding KPIs to track if your campaigns are successful:
Is email marketing still important in 2021?
The way we do business and the way we communicate with customers are constantly changing. A decade ago, people preferred face-to-face meetings in the office; Today, even the most serious problems are easily solved with Zoom. More and more people are choosing digital. However, that does not mean that your traditional business will disappear. Anyone can adapt to an ever-changing world. This article will talk about the biggest email marketing trends in 2021.
The good news is that the proven ways to reach customers continue to work. Email marketing is alive and well. According to Litmus, 2020 was an email year for everyone; 2021 will be no different. The growing value of email marketing is clear. It is one of the most reliable communication channels. Everyone will use it to promote their products, defend their brands, communicate with the target market, and earn money. So, it’s time to focus on your email marketing campaigns and strategies.