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Get more from the paid campaign with a top PPC Management Agency
Our number one goal is to maximize your pay-per-click ROI by generating quality leads.
You deserve paid search campaigns That Deliver Leads, NOT PROMISE
Our mission at Soft Tech Digi Media is to get rid of the excess and make your paid search strategy bring more than it takes. Every campaign we launch offers a return on investment that you simply cannot find anywhere else. And because we optimize every campaign every day, we’re always two steps ahead of the game.
Why is Paid Campaign important?
Today you have more opportunities to connect with your customers and potential customers than ever before. At the same time, competition is higher. Results pages and social media platforms are chock-full of content. Like millions of videos, blogs, and creative posts are published every minute. This information overload makes it harder than ever to get your message across to the people who matter most.
Unless you use paid search. Paid search campaigns allow you to target your audience (who they are, where they live, what their interests are, etc.) and ensure your message hits the mark.
What is PPC Management?
PPC or Pay Per Click is a web advertising model where, as the name suggests, advertisers pay every time the target customer clicks on one of their ads.
There are many types of pay-per-click advertising, but perhaps the most popular type is paid search advertising. This type of paid advertising is displayed whenever users search for a product or service online using a search engine such as Google, Bing, Yahoo, etc. Queries can be anything from mobile search (Chinese food “near me”) to local search, search for services (plumbers, roofers) for those who buy a gift (“birthday present”). These requests trigger PPC ads.
In PPC advertising, the companies that run the campaign will only pay when the user actually clicks on the ad and visits the website.
Management Services Offered
Google Ads (search and display network)
Google Shopping
Bing Advertising
Why you need paid search - Soft Tech Digi Media Way
It starts with data
It all starts with innovation
He soars with our passion
Our paid search campaigns are data-driven. Before we even start brainstorming a strategy, we carefully study the market and understand the short and long-term goals of our clients. Once campaigns are launched, we monitor results daily and adjust strategies as needed to ensure our clients get the best possible return.
The Soft Tech Digi Media team uses cutting-edge technologies and platforms to achieve impressive results. But sometimes the technology needed to get the job done doesn’t yet exist.
So let’s invent.
When we realized that our clients with multiple locations couldn’t track CPC to the location level, we developed our own platform to make this possible. Now, thanks to this platform, we can customize paid campaigns in each region based on performance, trends, and more.
Data and technology are the keys to any successful paid campaign. But you will never achieve long-term success unless you have a partner who is fully committed to your success.
At Soft Tech Digi Media, we pride ourselves on our attention to detail. Our project management team responds to customer inquiries within five minutes. We know that time is money, and we don’t want to waste either one or the other for our clients.
Why PPC management matters
One very common misconception about PPC has something to do with its cost. Many people believe that you need a lot of money to be successful in PPC advertising.
It's not like that at all.
Of course, you will end up spending a lot of money if you don't keep track of how you spend your budget, but with the right strategy, you can optimize your campaigns on a monthly basis. That's why it's best to hire a professional PPC team to help you optimize your advertising campaign in the most cost-effective way.
Traffic is your blood when you have a website for your business. However, you need not just any type of traffic, but targeted traffic that can lead to sales.
SEO or Search Engine Optimization is one of the most common ways to get targeted traffic for your business. However, everyone knows that getting the results you want with SEO can take a long time.
If you want the next best SEO alternative, it's PPC.
With pay per click, you get not only quality traffic, but almost immediate results. And by quality traffic, we mean users who are actively looking for your business. Once you've set up your account and launched your campaign, you can get traffic and even same-day sales.
One very common misconception about PPC has something to do with its cost. Many people believe that you need a lot of money to be successful in PPC advertising.
It's not like that at all.
Of course, you will end up spending a lot of money if you don't keep track of how you spend your budget, but with the right strategy, you can optimize your campaigns on a monthly basis. That's why it's best to hire a professional PPC team to help you optimize your advertising campaign in the most cost-effective way.
Pay per click can be an integral part of your digital advertising strategy and pairs well with other marketing methods.
For example, content marketing is currently the preferred channel in the online marketing world. Businesses invest in creating original content to fit the buying cycle. If you have great content and want to drive traffic to your website quickly, PPC should be your choice.
PPC and SEO also work very well together. This is because traffic and impressions tend to target the same target audience—consumers who use search engines to find information, products, or services. How well your PPC campaign is performing in terms of clicks and conversions can give you a great idea of which keywords should be prioritized in your SEO campaign.
One of the best benefits of PPC channels like Google Ads is the many options available to you to generate leads. Of course, the default campaign settings have their nuances, but in the end, you are in control.
First, you can freely choose which keywords or placements to target and their limits. Plus, new business owners have nothing to worry about because contextual advertising offers a lot of flexibility, even if you want to start small. You can set a budget and bid amount for each target keyword. Basically, you are free to spend whatever you want.
If you want to change something in your campaign, you can do it in real-time. For example, you can immediately zoom in if you see positive results. If you want to take a break from your ad campaign, you can simply pause it and your ads will stop running, as will your ad spend.
Where do you have to look for before hiring a PPC management company in India?
Undeniably, paid advertising is the fastest way to drive leads, traffic, and conversions for any business. Best suited for businesses looking for instant results with minimal investment. All you need to get the best results from your business is to find a trusted and authentic PPC management agency that not only understands your business goals but also provides you with solutions to achieve the best results by offering you a high-quality marketing strategy. contextual advertising for your business. business.
All you need to get the best results from your business is to find a trusted and authentic PPC management agency that not only understands your business goals but also provides you with solutions to achieve the best results by offering you a high-quality marketing strategy. contextual advertising for your business. business.
Why choose Soft Tech Digi Media as your contextual advertising management company?
Extensive keyword research :
One way Soft Tech Digi Media will develop your PPC strategy is through extensive research and keyword selection. We will make sure to target the right audience, which will improve your conversion rates.
Creating an effective advertising copy :
Writing good copy for PPC ads is hard. We won’t waste your time and money on forgettable PPC ads. At Soft Tech Digi Media, we carefully select the words to create targeted ads with text that will make the audience feel something.
Landing Page Optimization :
If you feel like your landing page needs a much-needed update, Soft Tech Digi Media will also be able to meet your needs. We conduct A / B testing of landing pages, which is very important if you want to get a conversion. This is to see which version of your landing page is generating the most clicks and conversions.
Transparent prices for managing contextual advertising :
At Soft Tech Digi Media, we are always striving to establish strong working relationships with our clients. That is why we are all for transparency. We’ll let you know right away if our services are right for your business, considering management costs.
Detailed reporting :
The way to manage PPC Soft Tech Digi Media is to have you as a client. Most PPC platforms include comprehensive data tracking tools that let us know how well your campaign is performing. You will learn everything you need to know and we will give you informed suggestions on how to proceed.
Strategies that work for you :
Every business has different needs. There is no universal strategy in contextual advertising. We will analyze your current campaign and listen to your concerns so we can develop a PPC strategy that works for you.
Have question in mind?
lets us help you?
Frequently Ask Questions
Pay Per Click (PPC) is an advertising strategy that companies use to place their content at the top of search results pages for certain keywords. These are usually high-volume keywords that the target audience is looking for. Every time someone clicks on that PPC ad, the company pays Google per click.
PPC cost per click (CPC) depends on how difficult it is to rank for a given keyword. The higher the competition for ranking for that keyword, the higher the CPC. Getting it right and not wasting your budget on paid search is a kind of science, and that's our specialty.
Yes, this is a common tactic. Savvy competitors will not only bid for their own keywords but will also pay to rank for their competitors' branded keywords. This means that potential and existing customers who search for you on Google will see your competitor's ad first.
While this is perfectly legal, albeit a bit of a gray area, there are plenty of ways to get around this tactic. Our Google Adwords services can help!
While companies can use PPC to pay for search traffic to their website, SEO is a different game altogether. SEO means structuring, writing unique content, and optimizing images and pages to improve organic search traffic. For all intents and purposes, this means satisfying the Google algorithm.
However, both SEO and PPC form major parts of a broader search engine marketing (SEM) strategy that any company that wants to compete in the digital landscape must consider.
We never set lofty or unrealistic goals. Any PPC management company is probably misleading you. Rather, our approach is to optimize your PPC campaigns based on existing data, industry experience, and proven best practices—all while meeting your budgetary guidelines.
From there, our team of PPC experts will measure, track, and optimize your PPC strategy to ensure you get the most bang for your buck.
Again, our goal is to drive valuable clicks and leads to your site without spending too much money. One way to do this is to eliminate negative keywords from your campaigns – keywords that can drive unqualified clicks and traffic to your website that have little chance of converting but increase your paid ad spend.
When done right, contextual advertising can deliver faster results than SEO, which takes a lot more time (but is still very necessary). And contextual advertising offers a great opportunity to reach potential customers directly where they are – on Google – with conversion-optimized ad copy that speaks to their pain points.
The short answer is that most non-specialists who search on Google don't know the difference between PPC ads that will always appear in "position zero" and plain old search results. They are very similar! And our PPC experts know how to create compelling messages for these ads that will attract qualified clicks to meet the needs of your target audience. Because clicks at the end of the day get strong messages, not ignore. Your customers have some issues that only you can solve!