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Google Shopping & Feed
Use Google Shopping Ads to Boost Your Business and Generate Traffic
More than 60% of paid clicks between retailers can come from Google shopping ads; Take advantage of those clicks with the help of the Soft Tech Digi Media team.
FUEL YOUR GOOGLE MARKETING ENGINE
Product data is the fuel your campaigns run on
We use four basic pillars of eCommerce data (integrity, optimization, consistency, and compliance) to give you the advantage of differentiating your Google listings from the competition.
01. Maintain data integrity between Google and your store -
- Solve volatile Google data specifications and avoid hours of troubleshooting with Google Merchant templates that normalize attributes.
- Consolidate fragmented data by merging sources into a master catalog that’s ready to serve Google with your best listings.
- Eliminate the need for costly and time-consuming integrations by connecting through GoDataFeed’s built-in Google API.
02. Available products in a way that resonates with Google users -
- Easily optimize content to reach audience goals on Google with logic-based rules that improve thousands of SKUs at once.
- Put away disorganized spreadsheets forever and say goodbye to inaccurate and outdated Google listings. To automate updates need to set up the schedules for import and feed.
- Data transfer delays to and from Google will no longer cost you impressions, clicks, or lost sales. GoDataFeed’s 99.999% uptime keeps your listings flowing.
03. Create an eCommerce marketing pipeline -
- Go beyond Google. Activate new channels in minutes, not weeks. GoDataFeed seamlessly connects your catalog with hundreds of channels, and we’re adding new channels all the time.
- Your customers shop on Google differently than they do in other markets, so experts recommend modifying content to meet the unique demands of Google audiences. GoDataFeed makes it easy.
- Don’t want to create a feed from scratch? GoDataFeed lets you clone existing Google Feeds to create a custom feed in minutes.
04. Protect Google campaigns against compliance issues -
- Errors and warnings can negatively affect the performance of your Google listings and prevent products from reaching buyers. GoDataFeed keeps an eye on your feeds 24/7.
- The platform checks your product data for Google compliance issues and alerts you when sources need attention.
- As if the software wasn’t powerful enough, it’s backed by the most knowledgeable support team in the industry.
Why choose Soft Tech Digi Media?
At Soft Tech Digi Media, our top priorities are providing exceptional customer service and delivering the best results to help your business reach new levels of success. Our team of passionate digital marketing experts is deeply enthusiastic about the work we do. We understand that every business is unique and your digital marketing strategy must be equally unique to reflect the distinctive characteristics of your brand. With Soft Tech Digi Media, you never have to worry about a one-size-fits-all approach—we develop a comprehensive plan carefully tailored to the precise needs of your business.
Grow your business with Google and Soft Tech Digi Media
Clean messy catalogs
Standardize product data to match channel requirements, resolve bugs, and avoid compliance roadblocks
Optimize listings
Maximize the visibility and impact of your products by injecting keywords and enhancing attributes
Complement product information
Inject new product information into listings directly from the app or combine content from complementary sources
Filter SKU (stock keeping unit) from specific channels
Filter bulk SKUs with pinpoint accuracy by blocking brand, category, price, or any number of attributes
Validate listing compliance
Soft Tech Digi Media helps you avoid listing downtime by identifying SKU errors and suggesting solutions before shipping
Effortless feed delivery
Set an automatic schedule to send feeds at intervals that work for your business
Our Strategy
When creating a Google Shopping ad or campaign, we’ll guide you through a proven process based on our expertise, technical knowledge, and professional expertise. Soft Tech Digi Media will work closely with you to guide you through this process, including creating effective shopping campaigns, setting realistic budgets, managing bids, and improving your campaign through optimizations. We’ll teach you how to use Google Merchant Center so you can easily navigate and use the platform productively, and we’ll help you strategically structure your Shopping account to increase ROAS. With us, you’ll have all the resources you need to experience a successful Google Shopping campaign, and we’ll be by your side every step of the way.