Google launched AdWords in 2000 to post advertisements on its platform.
Google Ads was the principal source of revenue for Alphabet Inc, with
US$168.6 billion
in 2020.
Google Ads' system
is based partly on cookies and partly on keywords determined by advertisers.
One of the main advantages of using Google as an advertising platform is its immense traffic and reach.
Google handles more than
90,000 users'
search queries every second.
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